Facebook Tips for Marketers


What is Facebook, anyway?

Well, in simple terms, Facebook is a global social networking site. What that means is that people around the world can find, meet and connect with other people with similar likes and interests. While in the beginning, Facebook was mainly used as a way for friends and family to reconnect and keep in touch even across long distances, for free, it has now evolved into an incredible powerful tool for marketers and consumers alike. It’s membership of over 300 million users, makes Facebook the perfect platform for businesses to get immediate feedback from their target market. It is also an incredibly powerful marketing tool which, when used effectively, can help you generate faster results than any other social media site out there, including Twitter.

It’s NOT who your friends are, but how many friends THEY have

The first mistake marketers make on most social media scenarios is obsessing about building a massive list of friends or followers. Well, while it doesn’t hurt to have a large number of people following you, the viral nature of these sites depends not on how many friends YOU have, but on how many friends of your friends you’ll reach without any additional effort. Even if you only have five friends, but each one of them has the average number of friends in Facebook, which is about 150, then you can potentially reach 750 people without adding a single friend to your list.

Five Fabulous Facebook Facts (They’re really Tips, but I couldn’t help the alliteration)

  1. Set-up a Facebook Business Page — Everybody knows about setting up a Facebook profile. This is the place where you introduce yourself to the world and where your friends and family go to find you. Once you have a Profile page set-up, though, if your intent is to use Facebook for marketing purposes, then you need to set up a Business Page (formerly known as Fan Pages). The amazing thing about setting up a Facebook Business Page is that it has all the capabilities of a regular website. So, it is like having your own private website immediately ranked with Facebook’s page rank, which is incredibly high. This will be especially meaningful to those just starting out. Since you are actually expected to advertise on these pages, you can basically have a free landing page created within minutes in one of the highest ranking sites available now-a-days! Can you see the value in that? If you can’t, then you’re in the WRONG BUSINESS!

  1. Link your Business Page to all your other social media — Social Media sites offer members the opportunity to create a profile which, in most cases (I can’t really think of an exception, but just to be on the save side), will allow you to include a life link to your site. Use that space to “advertise” or link to your Facebook Business Page. This includes your Facebook Profile Page likes. Make sure you let all your current friends on Facebook know that they can now like you and your business as well.
  2. Add a “Like Me” button to your blog or site — If you already own a blog or website, make sure to grab the “Like Me” button linking directly to your Facebook Business page. Not only does it look extremely cool, but it will allow you to have those who find you through your blog posts connect with you on Facebook and keep updated on your latest news and offers!
  3. Set-up Special Events with RSVP — OK, I know this sounds complicated, but it doesn’t have to be. Set up a quick webinar with useful, but free content. Have a sale in which you reduce the price of your product or service for a limited time. Offer free eBooks or Reports. Then, have people you invite to these events RSVP. This is almost magical. See, what happens next is that when someone RSVPs for your event, it gets posted on their News Feed. Immediately, all their friends, and their friends’ friends see that RSVP. The result, some curious people who have never even heard of you, will check out your business page, and quite possibly like it as well! Now, you have new people who like your page and new potential costumers!
  4. Purchase Facebook PPC Ads

Best Floor Steam Cleaners – Cleaning Floors the 21st Century way

Best Floor Steam Cleaners
Cleaning Floors the 21st Century way

There are so many outlooks of what constitutes the Best Floor Steam Cleaners, and some brands are superb for cleaning certain stone, ceramic, hardwood, or marble, while others are better for linoleum and tile. These models are designed to primarily clean floors, but some come with attachments that help to clean carpets and upholstery.

Some are lightweight and easily ported through the house, while others require a body-builder to haul up or downstairs. Whatever the consumer needs, the search is on to find the perfect model. These cleaners use steam to sanitize a variety of flooring surfaces without utilizing detergents or chemicals that are harmful to family, pets, and the environment.

Popular Floor Cleaning Models

Wagner 905-1500 Watt On-Demand Power Steam Cleaner

The Wagner 905 is a canister-style model Best Floor Steam Cleaners with a price of $79, converting ordinary water to steam. Steam is exceptional for cleaning floors, carpets, and even handy for cleaning those really tough jobs like greasy stoves, barbeque grills, bathroom fixtures, and can even take off wallpaper.

It doesn’t require destructive solvents making it safe around pets and family members. The reservoir contains a half gallon of water providing nonstop steam for roughly an hour, providing professional-like deodorizing and sanitizing that is controlled with the trigger control.

This brand comes with several handy accessories including a floor cleaner, extension tubes, squeegee, wallpaper steam plate, various brushes, and even a jet nozzle to clean hard-to-reach areas such as high windows or motorhomes. The unit weighs less than 19 pounds, but easily maneuvered around the property.

In most of the critiques, consumers were pleased with this unit, and there were minimal complaints. The most consistent complaint is that it leaves too much water and some of the accessories are not very sturdy.

Bissell 31N1 Deluxe Hard Floor Cleaner

By utilizing steam, Bissell Floor Steam Cleaners are more reasonably priced and ecologically preferable for professional-style cleaning – affordable at $99. These cleaners are light to carry and are great to effectively get rid of dirt and sanitize flooring and carpets. This model has a removable water tank making it easy to refill with simple tap water without chemicals. A water purification system is engineered for use in locations with hard water.

This model is designed with a steam-on-demand trigger which is helpful in controlling the quantity of steam it outputs – just pull the trigger again and the pad is soaked. It comes with two micro fiber pads with a fresh-smelling eucalyptus-mint fragrance to add to the water – which makes for a fresh, clean aroma. It’s great for carpets as well, and includes a carpet glide for moving on those carpeted areas.

Reviews on this product were generally encouraging, but the main criticism that it takes too much time to heat to the steam level and it leaves too much water on the surface.

Hoover F5914-900 SteamVac Carpet Cleaner with Clean Surge

This style of the well-liked Hoover Floor Steam Cleaners is equipped with a great 12-amp motor effectively powering the device for the deepest cleaning – all for $179. This appliance is designed with five revolving and scouring self-adjusting brushes that are able of competently clean not only carpets and floors, and even upholstery. This model has two water tanks containing the clean water the gray water which gathers the grime from the dirty surface.

The handle is equipped with an easy-to-use trigger releasing the cleaning solution and steam combination – which is great for high volume areas, or stubborn stains, and this cleaner, has a “Clean Surge” feature emitting an additional gush of cleaner. When this spot cleaning is finished, releasing the trigger forces hot air into the spot so a small number of dehydrated strokes are required to remove the stain. A thorough cleaning makes a healthier environment.

There were several reviews on this model, mostly completely satisfied. The major complaint chiefly surrounded the upholstery attachment, which leaks and generally emits too much water.

Efficient Floor Cleaning

There are several models identified as the Best floor Steam Cleaners made by companies that have an established reputation for manufacturing a variety of steam cleaners that effectively cleans floor, carpets, upholstery, and other household items. Using ordinary tap water, their cleaning solutions provide that sanitize and deodorize the surfaces.

Most of these devices have fingertip controls and dual reservoirs that separate water/cleaning solutions from the grey water. These are dependable and outstanding products from a variety of vendors.